It's ADDY Season, the most wonderful time of the year! 
Find out all you need to know by selecting this link: American Advertising Awards - Get that ADDY!

January Research Media Panel

Join us on January 9th at Alliant Energy Center as our panel experts from comScore, Nielsen and Geopath present their methodology used for measuring media in our market. This is also a special meeting as we will announce the 2017 Silver Medal Award Recipient. Panel representatives will educate us on the services that their companies provide to the Madison market. Each company will receive 15-20 minutes to present their methodology in regards to measuring media in the Madison DMA. They will also share with us any new research or tools that are available. Please submit your questions ahead of time to or ask during the Q & A session at the program.

comScore - Nancy Beall, SVP Account Management 
A leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere

Nielsen - Barbara McFarland, SVP Nielsen Media Research
The primary source of audience measurement information in television and radio around the world.

Geopath - Scott Fiaschett, SVP of Strategy & Development
The traffic audit bureau for media measurement.

Register here: January 2017 Meeting Registration. Guests are welcome to attend, $35 if registered by January 4th (late fees apply after this date). Special January Package Rate: 10 Tickets for $250. Email to take advantage of this amazing rate.

Sponsorship Opportunities Gain valuable exposure for your company by becoming a sponsor today.

The Madison Advertising Federation Foundation would like to thank the applicants of the 2016 Scholarship and congratulate this year's winners:

Kiara Childs - The University of Wisconsin - Madison | Journalism & Mass Communications
Lily Hansen - The University of Wisconsin - Madison | Journalism & Environmental Studies
Anna Olla - The University of Wisconsin - Madison  | Communication Arts
Allyson Owen - Herzing University | Business Management: Marketing
Mikayla Simonson - The University of Wisconsin - Madison | Life Sciences Communication
Eric Tomlinson - Madison College | Graphic Design & Illustration
Amelie von Below - The University of Wisconsin - Madison | Marketing and International Business