Demystifying Content Marketing

Join us on Monday, November 20th at Alliant Energy Center as our guest speaker Mike Pilarz, LinkedIn, presents Demystifying Content Marketing.

Content marketing is at a crossroads. While the majority of marketers have adopted the practice, most of us are still struggling to demonstrate its effectiveness. It's time to revisit our approach.

You'll learn:
• The top mistakes content marketers are making, and how to avoid those pitfalls
• A framework for creating valuable content
• Why a sound distribution strategy is critical for building an audience
• How to measure and optimize the effectiveness of your program .

November 2017 Meeting Registration
Register by November 15th/Guests $35 (late fees apply after this date)
10 Pack of Tickets $250 - Contact

Buffet lunch at 11:30 am. (click here for menu). Presentation starts at noon and we will wrap up by 1:00 pm.

A bit more about Mike...
Mike Pilarz is a Content Marketing Evangelist at LinkedIn, where he counsels marketers at leading brands on how to build effective content marketing programs. Previously, he served as VP/Director at Zócalo Group, Omincom’s leading social and digital marketing agency. There, he helped lead business development in the B2B sector and designed social and content marketing programs for leading brands such as Dell and VMware. His work received the Killer Content Award from Demand Gen Report.

Eat, Drink, and Be Merry! 

It’s time to mix and mingle and celebrate the Holidays together!

Join AAF Madison & Ad2 Madison for our 2017 Holiday Party on Tuesday, December 12th at Me & Julio in Fitchburg from 4-7 pm. to celebrate the holiday season. Enjoy an array of appetizers and a cocktail on us! AAF Madison & Ad2 Madison Members are free and guests are $10 in advance or $15 at the door.

It’s the perfect opportunity to celebrate the holiday season with your marketing friends and community!

Register here: Holiday Party 2017 Registration
Thank you for registering to help us with our food counts.


Half a century ago, local ad folks had the idea for a gala affair that would celebrate the absolute best the industry had to offer. Work that would excite, enlighten and inspire all ad workers to raise their glasses in appreciation, then raise their game to try and outdo what they saw.

Of course, raising that ol’ bar is never easy. Lots of things get in the way. Less-than-ideal timelines, budgets, strategies, executions. But then, you’ve had 50 years to practice. So no excuses. Time to show us what you got. Early Bird pricing kicks off December 1, deadline is January 11, the big show is February 24.

Go ahead and enter. You’ve got everything to gain — fame, fortune, the grudging admiration of your peers — and nothing to lose. Because remember: Even if you don’t quite raise the bar, you can always find one to visit afterwards.



The Madison Advertising Federation Foundation would like to thank the applicants for the 2017 Scholarship and congratulate this year's winners:

Arianna Gonzalez - Madison College - Graphic Design
Carly Schesel - The University of Wisconsin-Madison - Journalism & Political Science
Amanda Conder - Edgewood College - Communications
Jacob Bawolek - The University of Wisconsin-Madison - Marketing
Mariah Martin - The University of Wisconsin-Madison - Life Sciences Communication
Angelique Camp - Madison College - Marketing

Learn more about the foundation by clicking here: Madison Advertising Federation Foundation