The Future is Fusic 

Join us on October 17th at Alliant Energy Center as our guest speaker Bob Farnsworth, Hummingbird Productions presents The Future is FUSIC. Hummingbird has composed or arranged literally thousands of commercials including such well known ad songs as “Always Coca-Cola”, Wrigley’s “Double Your Refreshment” and "I Wish I Were an Oscar Meyer Wiener". With numerous Clio awards, including the Clio Hall of Fame “Budweiser Frogs”, our composers have also written original music for virtually every type of music venue. To check out more about Bob and Hummingbird Productions click here.

This is also a special meeting as our Foundation Trustees will present checks to the 2016 Scholarship Recipients.

Farnsworth and his team at Hummingbird Productions have recently developed the concept of “FUSIC” (the fusion of film and music), a natural extension of his musical background. With a message largely based on his 2014 TEDx Talk, he now travels nationwide, spreading the news with his presentation.

Established in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing film and music ad production companies in America. Throughout his career, Farnsworth and his team have been directly responsible for creating thousands of commercials, many of which are still being aired today. Hummingbird's client roster has featured major corporations including Coca-Cola, Pepsi, Ford, Kellogg's, Budweiser, Purina, Oscar Meyer, Dolby Atmos (now being installed in theaters), and many more.

Buffet lunch will be available at 11:30 am and our program begins at Noon and ends by 1:00 pm. Register here: October 2016 Meeting Registration. Guests are welcome to attend, $35 if registered by October 12th (late fees apply after this date).

You'll Learn...
•The psychology behind our perceptions of sound and music in commercials

•Examples of how much more successful a commercial can be when Audio and Video are on the same page from the beginning of production
•The future of consumer consumption of advertisements and media; what's going to sell and not going to sell

A bit more about Bob....
Bob Farnsworth is the Founder and CEO of Hummingbird Productions. In 2010, Bob was featured as an icon in the advertising industry on NBC’s Today Show, which showcased some of Hummingbird's most well known work. The people at Hummingbird claim “it's easier to say what we haven’t worked on!” Bob started his career in music and eventually transitioned into film. He is currently in the pre-production stage of ‘It’s a Wonderful Life: The Rest Of The Story,’ a sequel project which began over ten years ago and was the catalyst that led Hummingbird into film production.

Sponsorship Opportunities
Gain valuable exposure for your company by becoming a sponsor today.

Second Harvest Foodbank

On Wednesday, November 2 AAF Madison invites you to volunteer with us at Second Harvest Foodbank. We will be meeting at their facility and volunteering from 5 to 7 p.m. Afterwards, we plan to go to Waypont Public House (320 W. Broadway, Monona) for dinner an drinks (on your own tab). Below is some information that Second Harvest has provided us. Please register on our website with this link: Second Harvest Registration November 2016. We welcome your co-workers/friends to join us. We can comfortably have 12 volunteers.

Volunteers are absolutely vital to the efforts of Second Harvest Foodbank to end hunger in southwestern Wisconsin. As a volunteer, you will be getting food and other products ready for distribution to our partner agencies. This includes, but is not limited to, sorting pre-packaged food, packaging bulk food to individual packaging, and labeling and boxing items. Please select this link to read the warehouse rules, fill out the photo release form (new volunteers only), review directions & parking details, & arrival instructions: Second Harvest Details 


The Madison Advertising Federation Foundation would like to thank the applicants of the 2016 Scholarship and congratulate this year's winners:

Kiara Childs - The University of Wisconsin - Madison | Journalism & Mass Communications
Lily Hansen - The University of Wisconsin - Madison | Journalism & Environmental Studies
Anna Olla - The University of Wisconsin - Madison  | Communication Arts
Allyson Owen - Herzing University | Business Management: Marketing
Mikayla Simonson - The University of Wisconsin - Madison | Life Sciences Communication
Eric Tomlinson - Madison College | Graphic Design & Illustration
Amelie von Below - The University of Wisconsin - Madison | Marketing and International Business

We look forward to the Scholarship Presentation on Monday, October 17, 2016 at the AAF Madison Meeting at Alliant Energy Center at 11:30 am.