Practical APP-lications - September 21st

There’s an app for that. In fact, between Google and Apple alone, there are over 2.5 million of them. Yet in this period of massive proliferation, the world of mobile apps remains a wild west of sorts. Join us on Wednesday, September 21st at Alliant Energy Center as our guest speaker John Kreicbergs breaks down the design, execution, launch and analytics behind the award-winning Boulevardia festival app, the critically acclaimed kids interactive comic app Kung Fu Robot, and others. Learn about key processes and philosophies that make mobile apps work for both utility and entertainment, information that you can use for your next client project or as a foundation for your multi-million dollar startup dream. Buffet lunch will be available at 11:30 am and our program begins at Noon and ends by 1:00 pm. Register here: September Meeting Registration. Guests are welcome to attend, $35 if registered by September 16th (late fees apply after this date).

You'll Learn...
•The latest and greatest stats and info behind app engagement and use

•How to determine if an app is truly a fit for your brand’s marketing efforts
•What tools and platforms you should consider when it comes to building your app
•What are the key metrics to monitor after you’ve launched and started to market your app
•…and much more!

A bit more about John....
John is a 17-year veteran of the Kansas City advertising scene. Getting his start at Bernstein-Rein in 1999, John has also served stints at Barkley, VML, DEG and Meers. His passion for digital innovation brought him to Propaganda3 in 2013, where he serves as the general manager for the firm’s app development efforts. A year later, Propaganda3 launched Kid Rocket Studios — a kids-focused entertainment development startup that develops, publishes and markets branded children's entertainment properties for traditional, digital and emerging media distribution channels. Later that same year, Propaganda3 began the development of its AppTapp event engagement platform, currently in the final stages of beta development and slated for full release in the coming months. In his spare time, John serves as the marketing co-chair for Kansas City’s award-winning Boulevardia festival (including back-to-back National Gold ADDYs) and develops education-based digital installations for museums.

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The Madison Advertising Federation Foundation would like to thank the applicants of the 2016 Scholarship and congratulate this year's winners:

Kiara Childs - The University of Wisconsin - Madison | Journalism & Mass Communications
Lily Hansen - The University of Wisconsin - Madison | Journalism & Environmental Studies
Anna Olla - The University of Wisconsin - Madison  | Communication Arts
Allyson Owen - Herzing University | Business Management: Marketing
Mikayla Simonson - The University of Wisconsin - Madison | Life Sciences Communication
Eric Tomlinson - Madison College | Graphic Design & Illustration
Amelie von Below - The University of Wisconsin - Madison | Marketing and International Business

We look forward to the Scholarship Presentation on Monday, October 17, 2016 at the AAF Madison Meeting at Alliant Energy Center at 11:30 am.