September Meeting

On Monday, September 21 we will be at the
Alliant Energy Center, 1919 Alliant Energy Center Way in Madison. Our guest speaker is Mary Boersma from American Family Insurance. The meeting begins at 11:30 with a buffet lunch and the program will start around noon. We try to get you back on the road to work at 1:00. Please register by Wednesday, September 16. Guests are welcome to attend this meeting. The guest fee is $35 if registered by September 16 ($8 late fee after this date). Register by selecting this link: September 2015 Meeting Registration


Our Partner Sponsor for this event is
Big Shoes Network. Consider Sponsoring an AAF Meeting to gain exposure for your company. Learn more by using this link: Program Sponsorship Opportunities.

The title of Mary's program is: Customer Journey Mapping & the Importance of an Experience Strategy.
You will learn:
*  Key exercises to help uncover your unique customer journey.
*  The how to and importance of developing an experience strategy to drive the creation of effective and brand differentiating experiences.

With a belief that everything starts with the customer, and that everything communicates, Mary has been helping clients from around the world understand how to create powerful and emotional brand connections with their target audience for over 10 years.

Spending 7 years as an advertising executive and brand consultant with the world's largest agency networks, she now brings this unique perspective client side.


AAF Past Presidents - Dedicated Leaders




AAF Madison Past Presidents joined us at the May 18th Annual Meeting at Alliant Energy Center. Our Presidents have provided AAF Madison with years of dedication, leadership and forward thinking. We were honored to have them join us and continue to benefit from their experiences. Pictured back row: Tom Ruse, Bob Pagura, Jim Sendecke, Nick Topitzes, Todd Tiefenthaler & 2014-15 President Alan Bergstrom. Front row: Tom Marks, Bill Kennedy, Annette Knapstein, Sara McCormack, Georgia Roeming, Andrea Barber, Rod Ritcherson, & Michael Knapstein.

Congratulations - AAF 2015-16 Board Of Directors



The 2015-16 board members were elected at the May 18th Annual Members Meeting. Our new board members will strive to fulfill our mission of providing a wide range of valuable educational, networking and social opportunities for our members and guests. Pictured left to right: Vice President-Kristin Schmidt, Fundraising-Travis Wichmann, Social Events-Ashley Taylor, Membership-Emily Shea, Community Outreach-Sandy Weisberger, President-Candace Clark, Communications-Jessica Morrison, Hospitality-Brian Unitan, Secretary/Treasurer-Becki Noel, & Past President-Tom Marks.