May Meeting

On Monday, May 16 we will be at the Alliant Energy Center, 1919 Alliant Energy Center Way in Madison. Our guest speaker is Jane Boutelle from Digsite. The meeting begins at 11:30 with a buffet lunch and the program will start around noon. We try to get you back on the road to work at 1:00. Please register by Wednesday, May 11. Guests are welcome to attend this meeting. The guest fee is $35 if registered by May 11 ($8 late fee after this date).
Register here: May 2016 Meeting Registration

How Consumer Brands Gain the Trust of Millennials
Most brands today are eager to capture the interest of millennials. What does it take to establish your brand as one that can be trusted by that millennial audience? Some of the answers may surprise you. Join Digsite CMO Jane Boutelle as she discusses how consumer brands can gain the trust of millennials, based on recent research Digsite conducted.

You will learn: 
- Why trust is so important to millennials
- Some brands that resonate with millennials and why
- How we dug deeper into the topic of trust
- What we learned... and what it could mean for your brand or your clients

Jane has spent her career in marketing and product management, with an emphasis on creating and sharing technology products that improve people's lives. She's the CMO and co-founder of Digsite, an on-demand insight community platform that makes getting in-depth consumer feedback as fun and easy as using Facebook. Jane was the original product manager for QuickBooks, which is now more than a $1 billion business. She also worked in Business Marketing at Apple. She had her own marketing consulting practice for several years, working with startups, education and non-profit clients. Jane lives in Madison with her husband, kids and her goldendoodle Dylan.

Our Partner Sponsor for this event is Big Shoes Network.
Consider Sponsoring an AAF Meeting to gain exposure for your company.
Learn more by selecting this link
: Program Sponsorship Opportunities.




The Madison Advertising Federation Foundation would like to thank the applicants of the 2016 Scholarship and congratulate this year's winners:

Kiara Childs - The University of Wisconsin - Madison | Journalism & Mass Communications
Lily Hansen - The University of Wisconsin - Madison | Journalism & Environmental Studies
Anna Olla - The University of Wisconsin - Madison  | Communication Arts
Allyson Owen - Herzing University | Business Management: Marketing
Mikayla Simonson - The University of Wisconsin - Madison | Life Sciences Communication
Eric Tomlinson - Madison College | Graphic Design & Illustration
Amelie von Below - The University of Wisconsin - Madison | Marketing and International Business

We look forward to the Scholarship Presentation on Monday, October 17, 2016 at the AAF Madison Meeting at Alliant Energy Center at 11:30 am.