October Meeting

On Monday, October 20, we'll be back at The Sheraton Madison Hotel, 706 John Nolen Drive, Madison. Kim Sponem, CEO and President of Summit Credit Union will be our guest speaker. This is also a special meeting as our Foundation trustees will present checks to the scholarship recipients. We will also be honoring Don Stoffels for his many years of service to the MAF Foundation as a trustee, his years of work with the NSAC and membership in AAF Madison. Come out and help us celebrate with Don.

Please register by Wednesday, October 15 by using this link: October 2014 Meeting RegistrationGuests are welcome to attend this meeting. The guest fee is $35 if registered by October 15 (after this date a $5 late fee will apply.)

The meeting begins at 11:30 with a plated lunch. When you register, you will be asked to select between a meatloaf plate or chef's choice vegetarian plate. Both will include a salad and dessert. The program will start around noon. We try to get you back on the road to work at 1:00.

The title of her program will be The Summit Story: How to create transformational impact with your target market. Kim will explore how choosing a target market fits within a wider differentiation strategy and value proposition. She’ll share some of  the reasons Summit chose the women market and how understanding and embracing your target market can lead to holistic transformation.

Kim Sponem has a B.S. from the UW-Madison and an MBA from Edgewood College. Her background is in marketing and she earned her degree in Consumer Science. She is the CEO/President of one of Wisconsin’s largest credit unions, Summit Credit Union. Under her leadership it has grown from $200 million to $1.9 billion in assets; its branch network has expanded from three locations to 26 locations.  She partnered to put together the largest and first “merger of equals” in the State of Wisconsin in 2008.

Sponem is active in the community serving on several boards including Edgewood College’s Board of Trustees and its Advisory Board for the School of Business. She also serves on UW Madison’s School of Human Ecology’s Board of Visitors. She serves on the Boards of the United Way, the TEMPO Foundation and the Greater Madison Chamber of Commerce.

Within the credit union industry, Sponem serves on the Board of Credit Union Executive Society (CUES). She is Vice Chair of the Board of Corporate Central Credit Union. She also serves as a council member of the Filene Research Institute.

Sponem is a co-founder of STAR CU, a hands-on financial learning credit union located inside the Boys and Girls Club of Dane County and the only credit union in the country chartered for kids. She is a graduate of Leadership Greater Madison through the Chamber of Commerce. Sponem is the recipient of the Edgewood College Alumni Award for Ethical Leadership and Outstanding Community Service. She has spoken on various credit union/financial services industry topics. During her marketing days she won over two dozen awards recognizing strategy and results.  Recently, the credit union has won the Top Credit Union Awards from InBusiness and Best in Business Awards from Corporate Report Wisconsin.


Sad Farewell - August 25, 1949 - August 17, 2014

On Sunday, August 17, the advertising community and greater Madison area lost a dear friend. Si Rogers passed away from an apparent heart attack. Si was the 2014 Silver Medalist and had served on the board several times. His great smile and sense of humor were just two of his trademarks. Donations can be made to Blessed Sacrament or Edgewood High School. 




Annual Summer Party Fun!

           (left to right) Brian Lee, Lisa Ledford-Kerr and Lois Weiland.

On Tuesday, August 5 we hosted our Annual Summer Party at Capital Brewery in Middleton. It was a great evening of networking with members and guests. We had some amazing door prizes including: 4 Noah’s Ark Passes, $75 off Initial Full Eyelash Extensions from Serenity Spa Madison, 1 Free Spray Tan valued at $25 from A Healthy Glow in Waunakee, and 2 Tickets to the American Players Theatre. We were fortunate to have beautiful weather, excellent food, great music and as always, a great selection of Capital Brewery beers.


Past Presidents

On Monday, May 19, we hosted our Annual Meeting and were fortunate to have some of our past presidents with us. 


(left to right) Annette Knapstein, Rod Ritcherson, Tom Marks (current president), Nick Topitzes, Bill Kennedy, Michael Knapstein and Andrea Barber.






We Have a National Winner!

WOW, this is BIG news. Staples Marketing has been notified that they have won either a Silver or Gold ADDY from the AAF National American Advertising Awards competition for their entry WisDOT - Choose Your Ride. Drum roll please....Staples Marketing has won a Silver ADDY at the AAF National American Advertising Awards competition!! Congratulations! Read the press release http://www.channel3000.com/news/half-state-patrol-cruiser-half-taxi-vehicle-earns-national-recognition/26349596.