March Education Seminar: Keynote Speaker: Will Gay, Disney's Yellow Shoes Creative Group Will Gay brought the audience inside Disney's exciting, in-house creative shop, and showed them how the team uses the power of storytelling to share the magic of Disney with the world. The Story of Yellow Shoes showcases how Disney has used storytelling throughout its history to connect the consumer with the brand they love all while having some fun along the way. Come get an insider's look into Disney's advertising and creative process and a peek behind the curtain into the creative shop behind some of Disney's biggest campaigns and even a few you may have never seen. Workshops:
* Social Media Tool Selection Strategies (Wendy Soucie)
* Creative Concepts (Will Gay)
* THE MIRACLE WORKER or How I learned to deliver the same quality image to clients that cut their broadcast budgets but kept the same high expectations of quality. (Michael Graf)
* Sustainability in a Chaotic World (Janet Staker Woerner)
February Meeting: Why Agencies Don't Want New Business--Hank Blank Unfortunately, most agencies have no clue how to market themselves. Hank Blank does. From the perspective of an agency review consultant and a proven new business winner, learn how now to self destruct in the new business process and how to get more new business.
Hank Blank has been featured in a wide variety of press including CBS Market Watch, World Talk Radio, OC Metro, OC Register, Forbes.com, Yahoo News, Dallas Morning News, Freshnews.com, Arizona Daily Star, Financial Post of Canada and many other media outlets.
“New Business is the lifeblood for most Advertising Agencies especially in these economic times. Yet many agencies base their New Business program on chasing rejection and low opportunity candidates,” said Hank Blank.
Hank Blank Inc is a Marketing Services firm based in Laguna Niguel, CA. Hank specializes in finding advertising, public relations and interactive resources for clients. Hank has over 25 Years of New Business Experience for agencies such as DDB, JWT, and O’Leary and Partners.
JANUARY MEETING: CELEBRATING A WISCONSIN SUCCESS STORY WITH CRAIG CULVER, CEO-CULVER'S
NOVEMBER: KEYNOTE SPEAKER MIKE SALISBURY: HOW TO CREATE LEGENDARY BRANDING
The name Mike Salisbury may not appear on the work, but he is the brains and hands behind examples of creativity that have literally become brand icons– Halo, Joe Camel, Michael Jackson's white glove, Rolling Stone, Surfer and Playboy magazines, O’Neil and Gotcha surfwear, Levi’s 501 jeans, Hasbro, Volkswagen and Honda.
Mike created marketing campaigns for over 300 movies including Aliens, Jurassic Park, Rocky, Romancing The Stone, Raiders of The Lost Ark and Moulin Rouge. His music industry work includes creating album covers for George Harrison, James Taylor, Randy Newman, Rickie Lee Jones, Ry Cooder, Ike and Tina and Salisbury developed branding identities for Blue Note, RCA, United Artists Records and PolyGram. Mike has a Grammy for album design.
OCTOBER: SOCIAL MEDIA 101 WITH CHANCELLOR LEE AASE--SOCIAL MEDIA UNIVERSITY, GLOBAL (SMUG) Lee Aase, Mayo Clinic’s manager for syndication and social media, shareD Mayo Clinic’s experience, provided an overview of the relevant tools and examples of their successful use, and discussed the obstacles to implementing social media as well as strategies for overcoming those barriers. Finally, he examined some of the yet-untapped potential for social media inside organizations to improve collaboration and efficiency.
Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.
September: Clint! Runge on Youth Marketing
 As our youth culture changes, so do their preferences. What was once in is out. Maybe even back in again. Youth advertising is a game of trying to hit a moving target. So how can you break through with your message? The key is to know what's up and where it's going. Clint! Runge of Archrival will share their experience, strategies and work on hitting this constantly changing market.
Clint! Runge is the co-founder and creative director of Archrival, a distinguished youth brand strategy and design firm known for its strategically based creative and never-say-die work ethic. While he's the sort of guy who likes 7-11 Coca-Cola Slurpees and Velcro shoes, his saving grace is that he knows how to do great creative. Kicking the tires and lighting the fires, Archrival mixes lifestyle and creative with clients such as Red Bull, Colt 45, A+E Networkd, SPAM, Microsoft, Walgreens and WineDark Records. They've won as many awards as they've had all-nighters with numerous national gold ADDYs, Art Directors Club, Young Guns, AIGA awards and One Show appearacnes including multiple One Show Pencils. Their work has also been featured in publications like the Art Directors Club, NOVUM, Communication Arts, HOW, Print, Graphis, STEP and the One Show Book. Runge teaches at the University of Nebraska-Lincoln in the advertising and architecture colleges.
July: AAF Madison's Annual Golf Outing! Date: Wednesday, July 15
Time: Noon
Location: The Meadows of Sixmile Creek, Waunakee.
June: Author, Columnist, Blogger and Entrepreneur Penelope Trunk Penelope Trunk is the author of the book Brazen Careerist: The New Rules for Success. She is a career columnist at the Boston Globe. Her syndicated column has run in more than 200 publications. Earlier, she was a software executive, and then she founded three companies. She has been through an IPO, an acquisition and a bankruptcy. Before that she played professional beach volleyball.
May: Jeffrey Hedquist Keynote 
Keynote speaker Jeffrey Hedquist is a writer, poet, standup comic, singer/songwriter, public speaker, voice actor and is sure to entertain as well as share his insight on all things radio. Jeffrey Hedquist is a radio creator & producer who’s won more than 700 International, National and Regional awards for clients in 44 states. He's a national voice talent heard on Radio & TV for Goodyear, Ford, McDonald's, Time-Life, Dutch Boy Paint, Sunbeam, Cingular, Delta Airlines, Invacare Mobility Scooter, and the American Heart Association as well as for hundreds of regional clients.
April: The Philosophy of Disruption: Overturning Conventions in the MarketplaceTBWA’s philosophy of “Disruption” has resulted in multiple new business wins around the world. Stanner's presentation discussed the tactics of “Disruption” and reveal several case studies showing the discipline in practice. Secondarily, a case study regarding Participatory Account Planning was presented.
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