NOW ACCEPTING MAFF Scholarship Applications
Communications, Advertising, Marketing, Design Majors


Application deadline: April 14, 2017


Winners announced: April 28, 2017

Awards Presented: October 2017

Each year, the Madison Advertising Federation Foundation, part of the American Advertising Federation, awards up to $5,000 in scholarships to worthy Madison area undergraduate students.


The MAF Foundation would like to assist students studying in the areas of advertising, public relations, commercial art, communication arts, or marketing who have at least one semester remaining after this current semester. (This means students graduating in May 2017 are not eligible. Proof of enrollment will be requested.)

Applications can be completed and submitted electronically by clicking here

Applications can be downloaded for future completion by clicking here.

Completed applications should be submitted in .pdf form via email to MAFFscholarships@gmail.com or mailed to the address shown on the application no later than Friday, April 14, 2017. Applications must be received electronically or postmarked on or before this date.




The Madison Advertising Federation Foundation was created to provide educational funds for worthy journalism, marketing and advertising students and to support education and research in the field of advertising. Scholarships are awarded annually to students from UW Madison, Madison College (MATC), Edgewood College and Madison Media Institute.

Each year, the Madison Advertising Federation Foundation, part of the American Advertising Federation, awards up to $5,000 in scholarships to worthy Madison area undergraduate students.

The MAF Foundation would like to assist students studying in the areas of advertising, public relations, commercial art, communication arts, or marketing who have at least one semester remaining after this current semester.

Three trustees are appointed by the AAF Madison Board of Directors to oversee the actions of the foundation. Current trustees are Michael Knapstein, Georgia Roeming and Bill Kennedy.

For more information about the MAF Foundation or to make a tax deductible donation, please contact one of the Foundation Trustees:


Bill Kennedy, bkennedy@kennedyc.com
Georgia Roeming, georgia@thegeogroup.com  
Michael Knapstein, mknapstein@yahoo.com