Upcoming Event
The Philosophy of Disruption: Overturning Conventions in the Marketplace

TBWA's philosophy of 'Disruption' has resulted in multiple new business wins around the world. This presentation will discuss the tactics of 'Disruption' and reveal several case studies showing the discipline in practice. Secondarily, a case study regarding Participatory Account Planning will be presented.

Speaker: Scott Stanner, Senior Account Planner, TBWA/Chiat/Day - Los Angeles
Where: Sheraton Hotel; 706 John Nolen Drive, Madison
When: Monday April 20, 2009
Time: 11:15a - 1:00p
Cost: Free for Active and Corporate Members, $18 for Affiliates, Ad2, Educator & Student Members $35 for Guests and $25 for recession victims

To register: aafmadison.org or by calling 608.831.9242.

Mark your calendars and dust off your clubs for AAF Madison's Annual Golf Outing!

Date: Wednesday, July 15
Time: 1:00 p.m.
Location: The Meadows of Sixmile Creek, Waunakee.
Costs: $140 per single, $500 Foursome
Includes: Carts, green fees, and meal.
Hole sponsorships are available. More information to follow.

Contact Ed Schulz at eschulz@adamsoutdoor.com with questions.

AAF Madison Remembers Rod Barelmann

It is with great sadness we inform you of the death of Rod Barelmann. Rod was a long-time member of Ad Fed and president of Concept Productions. He passed away unexpectedly on Wednesday, March 18.

When Rod was critical of Ad Fed, he was asked to run for a position on the Board, He did, won the election and went on to serve as President during 1989-90. When he was President, Rod had a car phone and ran up that bill because he was constantly in contact with the Ad Fed office. Rarely did a day go by that he didn't check in to see if there was something he should or could be doing.

When he attended the AAF Conference in Los Angeles in 1988, he discovered that there was an Executive Directors meeting. So, in true Rod fashion, he attended the meeting and was immediately asked to leave when it was discovered that he wasn't an ED. When he returned from the conference, it was his mission to convince the Board to send Lois to the conferences...he was successful.

For a number of years, Concept Productions hosted the ADDY judging for the broadcast entries. Judges were always impressed with being able to view this in such a wonderful production facility.

In 1995, Rod was honored with the Silver Medal Award. At the time, the name of the recipient was not announced ahead of time and Rod was completely surprised...much in part because we had asked him to provide a voice over for another person! We managed to bring in his family for the evening, which again was a surprise to him. It was a fun-filled evening which was fashioned as a roast.

Just this fall, Rod was named a trustee to the MAF (AAF Madison) Foundation where he served as treasurer. He was looking forward to reviewing the applications and awarding scholarships to area college students.

AAF-Madison has made a $50 donation to Hospicecare in his memory.

Roll Call from the Membership Committee

Welcome Beth Gengle, Mead Hunt
Andrew Weinstein, Student
Teri Schacker, The Alliance

A Message from our President, Tom Keeler - April 2009

As we head into the last few month's of our AAF Madison 2008-09 fiscal year, I begin my monthly article with some sad news. Former Madison Ad Fed President, Silver Medal winner and recent AAF Madison Foundation Trustee Rod Barelmann unexpectedly passed away on March 18, 2009. Rod was an active member in Ad Fed, the local ad industry, and our community for over two decades. We are a better organization and industry because of Rod's service and commitment, and our condolences go to his family.

Rod's commitment reminds us of how important member participation is in the strength of the club. If you have considered becoming more involved, now is the time as we are starting to recruit members to serve on AAF Madison's 2009-10 Board. We are looking for volunteers among our membership to fill the following four board positions: ADDYs (two Directors are needed), Public Relations (one Director is needed), Website/Newsletter (one Director is needed), and Education (one Director is needed). As President this year, I have thoroughly enjoyed serving on the Board and will remain on the Executive Committee as Past President next year. If you are interested, please contact me before I contact you. Read more.

Ad 2

Tom Farley Event Recap
Over 30 Ad 2 Members, students, and guests attended Ad 2 Madison's educational event on Tuesday, March 31, 2009, with guest speaker Tom Farley. Read more.

Save the Date - 2nd Annual HYPE May 28, 2009
What: Ad 2 Madison 2nd Annual HYPE Cocktail Party and Silent Auction
When: Thursday, May 28, 2009
7:30 - 10:30 p.m.
Where: MMoCA/Fresco (227 State Street, Madison)
Please contact lmalone@theonion.com, if you would like to help with this event, or have a silent auction donation.

About Town

The Geo Group Corporation continues to grow and enthusiastically welcomes three employees to the Project Managers Department at the Madison office.
Elizabeth Deterding has a Bachelor of Science degree from Ithaca College in Ithaca, New York. Read more.

Promotions at Knupp & Watson
Sara Oakley has been promoted to Art Director. She joined the firm as associate art director in 2007. Read more.

Suttle-Straus Receives Awards in Statewide Print Competition
Suttle-Straus, Madison area communications provider, won a total of 53 awards for outstanding achievement in the ninth annual 2009 Graphics Excellence Awards Read more.

See our about town page on the web site for more information on volunteer opportunities in the community.

To submit "About Town" news, please use this form.

Copyright © 2009 American Advertising
Federation. All rights reserved.
P.O. Box 1149
Madison, WI 53701
608-831-9242