Upcoming Event
Sign up for the March Education Seminar, Monday, March 16

When has knowing a little more ever hurt you? We have a pain-free, knowledge-packed, food-filled afternoon heading your way.

Our seminars and speakers are aimed at designers ("Smashing Alphabets"), agency creative types ("Advertising Improv") and anyone interested in the future of advertising (social media marketing workshop and podcasting keynote).

Monday, March 16
Madison Sheraton Hotel, John Nolen Dr.
2:30 p.m. register
3:00 p.m. seminars
5:30 p.m. dinner and keynote
$55...members; $75...non-members; $25...students

Register by Tuesday, March 10, 2009, at aafmadison.org or by calling 608.831.9242.

KEYNOTE
"The Podcasting/Social Media Revolution"
Podnetic.com president Chaz Rough's podcast YOGAmazing has over 8 million downloads. He has developed online new media initiatives for Target, SONY, Columbia Records and Entertainment Weekly. He's been featured in Billboard magazine and Wired.com and has even performed musically at the White House. He'll explain how to use podcasts for marketing magic and how to develop a social media campaign that will deliver results.

SEMINARS
"Advertising Improv"
Andy Wallman, Matt Solomon, Sean McKenna and D.P. Knudten are all superstar creators at Madison advertising agencies. They also all have a strong background in improvisational comedy and stand-up. Is there a link? Find out how improv techniques can help your creative ideas.

"Smashing Alphabets with Chank Diesel"
Chank.com's Chank Diesel explores fonts in action and case studies of how custom fonts help create great brands. Hear about the fonts and follies of a full-time, self-employed creative visual artist. It'll be as fun as his website.

"Social Media Marketing" Jason Weaver, founder of Sway Marketing, will show you the tools and strategies to immediately launch a social media marketing campaign. He'll talk about social media success stories, tactics and techniques you can start using right away. His clients include Wrigley, Allstate and Fiskars.

Roll Call from the Membership Committee

Hey AAF Members! So glad to see so many of you turn out for our biggest event of the year...ADDYs! What a great opportunity to celebrate all the award-worthy work being done in our community every day as well as network with your colleagues.

And speaking of networking, did you know that the complete AAF Madison Membership Directory is available on our website? It's one more benefit available with your AAF membership. Here's how to find the information:
Website: www.aafmadison.org
Select: Member Login
User Name: aafmadison
Password: member

Look what else is available in the "Members Only" section of our website!
-The AAF Madison logo available for our members to use to promote their businesses
-Kurt Karlenzig's presentation "Social Marketing Strategies" from our January meeting
-Dennis Ryan's presentation "Engagement is the New Black" from our November meeting

And now a minor housekeeping detail, a few members have memberships that are up for renewal. Renewal notices have gone out. If you have any questions about renewing your membership, please contact AAF Madison Executive Assistant Sarah Decorah at sarah@aafmadison.org or 831-9242 or Membership Committee Chair Karen Tiedt at Karen.tiedt@madisonscw.com or 270-5703. Thank you!

See you at our March Education Event!

2009 ADDYs

The 2009 Madison ADDY Awards show is now just a sweet moment in history. But what a fun moment it was! The more casual atmosphere seemed to be a crowd-pleaser, and many of you told us after the show that you preferred the format this year. Glad to hear it!

All the gold winning work (and silvers that requested it) has now been forwarded to District. Winners of that competition will be automatically forwarded to National. Winners should be announced by early April.

Two final pieces of housekeeping.
1) All non-winning work is being stored at Radlund Photography (4704 Pflaum Road). If you want your work back, please pick it up on between 1:00 and 5:00 pm on March 11th, 12th or 13th. After March 13th, any work still at Radlund Photography will be recycled.

2) If you'd like to order duplicate copies of your award certificate, use the order form enclosed with your certificate, also found online here.

And that wraps up our communications from ADDYs 2009. Start eyeballing your work now for 2010...you definitely want in on the excitement that was palpable in this year's awards show. Huge congratulations to all the winners, but especially to Best of Show winner Knupp & Watson for their activism kit "They Killed 8000," and also to Ted Knupp, winner of this year's prestigious Silver Medal award.

A Message from our President, Tom Keeler - March 2009

Congratulations to all our 2009 ADDY Award winners, the 2009 Silver Medal Award recipient Ted Knupp and kudos to the ADDYs Committee including all the volunteers for organizing such a great event. The feedback we received about the change in format was nothing but positive, and I commend ADDYs Chair Liz Stroud for taking a risk on an entirely new format. Believe it or not, work has begun already for the 2010 show.

With spring at our doorstep, we are well into another successful year of AAF Madison, and it is time to begin recruiting members to serve on the Board of Directors. If you are interested, please contact Executive Director Michelle Kussow or me to express your desire. More information about the upcoming Board of Directors vacancies and terms is forthcoming.

As most of you know, AAF Madison has made fighting the repeal of the tax exemption for advertising services its top legislative priority.
Read more.

Ad 2

Save the Date - March 31, 2009
What: Internal Branding with Tom Farley
When: Tuesday, March 31, 2009
Doors open at 5:30pm, Speaker starts at 6pm
Where: Adams Outdoor Advertising (102 E Badger Rd, Madison)
How Much: FREE for members, $10 for students, $15 for guests

Save the Date - May 28, 2009
What: Ad 2 Madison 2nd Annual HYPE Cocktail Party and Silent Auction
When: Thursday, May 28, 2009
7:30 - 10:30 p.m.
Where: MMoCA/Fresco (227 State Street, Madison)
Please contact lmalone@theonion.com, if you would like to help with this event, or have a silent auction donation.

About Town

Campbell LaCoste Adds Several New Clients to the Roster.
In December Campbell LaCoste added Summit Treestands, CarryLite Decoys, Knight Rifles and RiserCam to its client list. The agency will be responsible for brand development and consumer communications.

To submit "About Town" news, please use this form.

Diversity Committee Update

Thank you to area businesses who hosted students as part of AAF Madison's 6th Annual Job Shadow Week! Seventeen students from MATC, UW-Madison and Edgewood College participated March 2 - 6. We hope you'll consider participating next year in this important professional development effort.

Mark your calendars and dust off your clubs for AAF Madison's Annual Golf Outing!

Date: Thursday, July 16
Time: 10:00 a.m. Shotgun start
Location: The Meadows of Sixmile Creek, Waunakee.
Costs: $140 per single, $500 Foursome
Includes: Carts, green fees, and meal.
Hole sponsorships are available. More information to follow.

Contact Ed Schulz at eschulz@adamsoutdoor.com with questions.

Copyright © 2009 American Advertising
Federation. All rights reserved.
P.O. Box 1149
Madison, WI 53701
608-831-9242