Recent Meetings & Events

April Meeting 2018
On Monday, April 16 our guest speaker was Karl Sakas, Sakas & Company. Karl presented Don't Just Make the Logo Bigger: How to Satisfy Your Most Demanding Clients. Karl helped us learn how to understand what clients really want from you… even when they have trouble communicating. A simple yet powerful process to say “no” when clients want you to say “yes.” Karl also shared great resources and tools to help you gain powerful intel to prevent problems before they start.

Special thanks to our 2017-18 Program Sponsors Big Shoes Network and The Digital Ring and our April Presenting Sponsor Stephan & Brady.

March Meeting 2018
On Monday, March 19th our guest speaker was Steve James, Stream Creative. Steve presented Driving Inbound Marketing Results in 2018. Steve helped us learn how to build a successful integrated inbound marketing plan that not only gets results, but allows you to prove those results to your clients, your boss and your sales team. We also learned how to identify and define the buyers you want to attract and free and paid online tools that can help companies effectively and efficiently execute an inbound strategy and measure the results of their efforts. Check out the great presentation here: Driving Inbound Marketing Results Presentation

Special thanks to our 2017-18 Program Sponsors Big Shoes Network and The Digital Ring and our March Presenting Sponsor WIDEN.

The American Advertising Awards (ADDYs)
The ADDY Show was held at Union South-Varsity Hall on Saturday, February 24, 2018. Thank you to those of you that entered the American Advertising Awards this year and congratulations to our winners! We hope you enjoyed connecting with friends and colleagues who are leaders in advertising, viewing the amazing work on display and watching the show production from WISC-TV showcasing creative excellence. Check out more details from the event here: 2018 ADDY Show.

January Meeting 2018
On Monday, January 22nd we hosted our annual media round table What's New in Local Media. Our panelists included Steve Scadden - WISC TV, Shan Roth McConnell - Spectrum Reach, Chad Plageman - Adams Outdoor Advertising /Fairway Outdoor, Joe Daguanno - Midwest Family Broadcasting, Tom Johnson - Wisconsin Newspaper Association and Jon Konarske - In Business Magazine. Our panel of local media representatives answered questions and shared opportunities that exist right in our backyard for Print, TV, radio and outdoor. We also announced our 2018 Silver Medal Award Recipient, Sara McCormack and honored past Silver Medalists at this meeting.

Special thanks to our 2017-18 Program Sponsors Big Shoes Network and The Digital Ring and our January Presenting Sponsor Isthmus.

AAF & Ad2 Madison Holiday Party 
We enjoyed a fantastic evening celebrating the holidays with colleagues and friends on December 12th at Me & Julio from 4-7 pm. Our guests enjoyed delectable appetizers, tasty drinks and great company. Thanks to those of you who joined in on the fun with AAF & Ad2 Madison.

November Meeting 2017
On Monday, November 20th our guest speaker was Mike Pilarz, from LinkedIn. Mike presented Demystifying Content Marketing. We learned the top mistakes content marketers are making and how to avoid those pitfalls and how to create a framework for valuable content with a sound distribution strategy vital for building an audience.

Special thanks to our 2017-18 Program Partner Sponsor Big Shoes Network and our November Partner Sponsor Kennedy Communications.

Second Harvest & Waypoint Public House
On Wednesday, November 1st we had a great crew of 19 volunteers at our Second Harvest Foodbank annual volunteer event. Volunteers are absolutely vital to the efforts of Second Harvest Foodbank to end hunger in southwestern Wisconsin. After our event, we headed over to Waypoint Public House for networking, food and fun.

October Meeting 2017
On Monday, October 16th our guest speaker was Steve Lance, from PS InSights. Steve presented 50 Trends in 50 Minutes. Steve shared the latest news, the newest ideas, radical and practical thinking that impacts our daily work and long-range strategic development. Our Foundation Trustees shared the history of the foundation and presented checks to the 2017 Scholarship Recipients.

Special thanks to our 2017-18 Program Partner Sponsor Big Shoes Network and our October Presenting Sponsor Research Solutions.

September Meeting 2017
On Monday, September 18th our guest speaker was Ellen Bartkowiak, from Ellen Coaching. Ellen presented Developing Your Personal Brand for Professional Growth. This session offered time to focus on personal branding, review the basic formula for creating our brand, and create a plan to implement it. We also used Ellen's "brand toolkit" to practice articulating our brand and make connections between our personal brand and our current employer and career plan..

Special thanks to our 2017-18 Program Partner Sponsor Big Shoes Network.

Summer Party 2017
On Tuesday, August 15th we enjoyed a fantastic time at our AAF Madison Annual Summer Party at Capital Brewery in Middleton. We also awarded Norm Lorenz with the 2017 Lois Weiland Excellence in Service Award. Read more about Norm and the award here. Thank you to our Presenting Sponsor American Family Insurance and our Partner Sponsor WMTV NBC15 and so many of you who joined us and had fun with our raffle.

Special thanks to the following prize contributors: Adams Outdoor Advertising, Aprilaire, Chick-fil-A, Hoot Communications, Isthmus Publishing, Kennedy Communications, Madison Mallards, Rippe Keane Marketing, Tent Show Troubadours, WCLO/WJVL Radio, WISC-TV, WMSN Fox 47 and WMTV NBC15.

June Meeting 2017
On Monday, June 19th our guest speaker was Sarah Klavas, from the Wisconsin Department of Tourism. Sarah presented a Wisconsin Success Story and shared the importance of tourism as an economic driver for Wisconsin and also shared the Summer Marketing Campaign.

Special thanks to our June Partner Sponsors Hoot Communications and Kennedy Communications and our 2016-17 Program Partner Sponsor Big Shoes Network.

May Networking Scavenger Hunt Meeting 2017
On Monday, May 22nd we hosted a Networking Scavenger Hunt. Our members and guests were armed with their "list" to seek out other business professionals, share and gather information with opportunities to win great prizes. We made new contacts and acquired leads and customers while making new friends at this unique event. We also honored our past AAF Madison Presidents, elected our 2017-18 Board of Directors and unveiled the Lois Weiland Excellence in Service Award.

Special thanks to our May Presenting Sponsor The Geo Group and our 2016-17 Program Partner Sponsor Big Shoes Network.

5th Annual AAF Madison Trivia Party presented by WMSN Fox 47

We had a fantastic night of Trivia on Thursday, April 27 at Wisconsin Brewing Company. Twenty-Five Teams competed for amazing prizes. Thanks to the cheer crews that came out as well for the event. If you missed the event, watch for this annual networking event next year so you don't miss the fun. Rounds consisted of Advertising, Pop Culture and Wisconsin questions.

Thank you to the following companies for contributing great prizes: iHeart Media Madison, Westwood One, Mid-West Family Broadcasting, WMSN Fox47, WI Brewing Co., WISC TV, Big Ten Network, WCLO & WJVL Radio, Kennedy Communications, WMTV NBC15, The Digital Ring and  vomFASS State Street.

April Meeting 2017
On Monday, April 24th our guest speaker was Micholyn Fajen from PCG Marketing. Micholyn presented SEO: The Changing Tide. Micholyn shared how SEO delivers data-driven evidence for our marketing and advertising promises in a time when the demand to measure everything continues to grow fiercely strong. We took a look at many performance indicators and how to make changes to improve our SEO results. We also reviewed social media engagement and how it effects SEO.

Special thanks to our April Presenting Sponsor LocalX Marketing and our 2016-17 Program Partner Sponsor Big Shoes Network.