2017 Silver Medal Award

Congratulations to Andy Wallman, the AAF Madison 2017 Silver Medal Award Recipient. We honored Andy at the Silver Medal Reception on Saturday, February 25th at Union South-Varsity Hall.  

We enjoyed a video produced by Backflip that included highlights from Andy's career and life long journey of fun. Watch the video here: Andy Wallman Silver Medal Video. Andy shared his acceptance speech and we heard guests congratulations during open microphone time. During the American Advertising Awards Show, Andy was presented with the Silver Medal Award, proclamations from Governor Walker and Mayor Soglin and a copy of the Silver Medal production from Backflip on the big stage.

A bit more about Andy
After graduating from UW-Madison, Andy Wallman was literally hired off the improv comedy stage to become a writer at Knupp & Watson. After stints at agencies in Detroit and Madison, he became President and Executive Creative Director after buying KW2 (Knupp & Watson & Wallman) in 2008. He worked alongside seven of the previous Silver Medal winners.

His creative advertising career was marked by big brand campaigns for Coca-Cola, Lava Lamp, Big Boy, Pepsi, Berkshire Hathaway, Schwinn and his beloved Green Bay Packers. His work has appeared in AdWeek, Archive, and Communication Arts.

His advertising career has been augmented by three decades of creative performance, with almost 20 years of comedy performing experience, and thirty years with the world’s top live karaoke band, The Gomers.

After taking over Knupp & Watson, he greatly transformed the agency’s offerings and culture. Today, KW2 serves many B2B, B2C and education clients. And, it’s grown to offer some of the deepest social marketing experience in the country. He’s reviewed Super Bowl ads in local media for over 10 years and guest lectures on creativity at colleges and universities.

He is the co-founder of Goodstock, which donates advertising and marketing to nonprofits. Since 2004, KW2 has helped over 120 nonprofits, donating over $2.4 million in goods and services. He’s also donated personal time to numerous nonprofits, including 7 in the last year.

Andy’s roots in the business go deep, as his grandfather owned an ad agency on Madison Avenue in the 30’s and 40’s. Yes, his mom is very proud.


The American Advertising Federation's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community. Silver Medal recipients are selected by a panel of judges from AAF Madison.

Candidate’s qualification criteria should include:
• Contribution to Their Company - The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
• Creative Ability - The recipient must have shown a consistent, high degree of original thinking in their field.
• Contributions to the General Advancement of Advertising - The recipient must have worked to increase the stature and raise the standards of the advertising profession.
• Contributions to the Community - The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.


Silver Medal Award Recipients Hall of Fame

This year's Silver Medal Award Recipient joins a long list of amazing individuals that have had and continue to have a profound impact on our industry. We applaud you all, once again, for your commitment, passion, perseverance and leadership.

2016 David Sanks
2015 Roderick (Rod) Ritcherson
2014 Si Rogers
2013 Scott Cooper
2012 Bob Boelter
2011 Rick Stone
2010 Sandy Weisberger
2009 Ted Knupp
2008 Dick Zillman
2007 Bill Kennedy
2006 Peter Mortenson
2005 Barry Burne
2004 Michael Knapstein & Annette Knapstein
2003 Jim Sendecke & Minnie Schiro
2002 Georgia Roeming
2001 Bill Haight
2000 Roman Hiebing
1999 Glenn Rindfleisch
1998 William Waldbillig
1997 Marsha Lindsay
1996 Terry Shockley
1995 Rod Barelman
1994 John Robertson
1993 Carl Ames
1992 Gail Selk
1991 Nicholas Topitzes
1989 John Rustad
1988 Robert Besteman
1987 Robert Salisbury
1986 Floyd Carlstrom
1984 Bob Rohr
1982 Dave Mergen
1981 Larry Landgraf
1980 Don Stoffels
1979 Celest Regenberg
1977 Dave Carman
1976 Bob Loomer
1975 Hugh Brady
1974 Ronnie Deane
1972 Tom Bolger
1971 Richard Hagen
1970 Martin Wolman
1968 Thomas Towell
1967 Jack Stephan
1964 William Scrivner
1963 Ben F. Hovel
1962 S. Watson Dunn
1960 William B. Walrath