The American Advertising Awards (ADDYs)

Did you know.... There are over 40,000 entries each year in local AAF Club competitions. What you may not realize is that entering in the AAF Madison competition is just the first step of a three-tiered national competition. Concurrently all across the country, local entrants compete to win recognition as the very best in their markets. Then those local winners go on to compete in one of 15 district competitions against the winning entries from the other local clubs in their district. Those district winners are then forwarded to the third and final tier, which is the national competition of the American Advertising Awards. Mark your calendar for December 2018, when we start to accept entries and the really big show will be on Saturday, February 16th, 2019 at the Monona Terrace.

Thank you to our 2018-19 Sponsors!

Creative Design Sponsor

Show Production Sponsor


2017-18 ADDY Winners - Congratulations on Raising the Bar!

Thank you to those of you that entered the American Advertising Awards this year and congratulations to our winners. We hope you enjoyed connecting with friends and colleagues, viewing the amazing work on display and watching the show production from WISC-TV3.  Thank you for helping us Raise the Bar and celebrate 50 Years of the Madison ADDYs in grand style! Be sure to check out the Awards Books, Best of Show and Judge's Choice Winners listed below.

Professional Awards Book       Student Awards Book


BEST OF SHOW PROFESSIONAL  Congratulations to Sentry + gyro for Sentry "Right by You" done for Sentry.

BEST OF SHOW STUDENT  Congratulations to Laura Gang from Madison College for Altoids Curiously Strong.


Blend Marketing for Our Legacy done for New Legacy Recovery.

The Digital Ring for TDR-Cards Against Business done for The Digital Ring.

Stephan & Brady for How to Videos done for Jones Dairy Farm.